Rob Benwell begins Blogging to the Bank 2.0. by looking back at the 16 months since the release of the original Blogging to the Bank. Rob discusses the impact this release had on blogs (particularly Blogger blogs) and how this led to the creation of his five blogging commandments. The five blogging commandments are what Rob believes are essential for your blogs success and provide an overview of the whole ebook. Obviously, I cannot spoil Rob’s ebook by revealing them here but they do contain some good information to keep your visitors coming back and reading your blog. After this introduction Rob gets into the main body of his ebook.
Well, I am not dumb. I am far from it. And I am insulted. These big businesses think they can push us around. They are right, to a degree. They can push us around individually, but if we all stand together, it’s funny how those big businesses seem to shrink.
Automate: There are a lot of tasks you will find yourself doing over and over, like writing the same emails or auction item descriptions. This is the time to move some of this manual work over to automated software. You can also consider Personalbüro these tasks to other people. You can automate a TON of your eBay business tasks.
You may have already spoken to a home based agent when you booked a recent flight with Continental. Or American Airlines. The numbers of home based reservation agents will have a growth spurt in the next two years. When you called 1-800-FLOWERS, your happy-sounding agent may have taken your order from her basement office or bedroom!
When planning to outsource your list you’ll have the advantage of processing and starting the campaign faster. Their list is maintained and ready at all times. Doing it on your own, may take six weeks or more. All records in the list have already been scored through various models so the list provider has the software in place to select the prospects and mail them immediately. Speed is important because names on the list are new. They are recent companies or new movers. These people are in the buying mood so you need to reach them fast.
Fortunately, there’s an easy way to outsource content production. Instead of trying to discover good suppliers on an individual basis, you can work with a professional content brokerage. An experience content broker relies on a team of handpicked writers who know their way around the world of web content. You deal with the broker and he or she takes care of matching your project with the right people, administration, customer service and all other facets of project management.
Training of these call center agents come next. Train them not just in the project. Train them as complete telemarketing professionals. This is strictly in the interests of your call center. Your projects could later be jeopardized if your agent is not able to deal with the stress. Prevent burnout of your answering service personnel and also keep a strong tab on the attrition rate. Trained employees leave gaping holes in the fabric of the project when they quit midway. In that case, you have to spend time and money to hire and train a fresh talent. That does not mean that you cannot be firm or enforce discipline, if necessary. Your project is your priority and the inefficiency of the workforce could be really damaging.
A great selling eBook will offer highly informative and useful content. It will give the reader their money’s worth. With this in mind, offer your readers the same values. Offer solutions to their problems. The best selling ebooks are the ones which can potentially help the reader to improve the quality of their lives.